In the real world, joint ventures happen everyday, and they break apart every day as well. A joint venture is meant to unite two or more entities into a congealed whole: these entities need not be businesses or industrial companies, they can be organizations or charitable groups, but when working on each their own turfs, these entities will not have the strength of unity. So, for instance, a soda manufacturer can unite with a sports team to provide a team-endorsed energy soda. Or a photography giant can unite with a motion picture company to provide better quality films for the next generation of moving pictures.